While we certainly encourage the joy and value of giving during holidays and other special times, we often simply talk about giving at a personal level. But corporations can employ the principle that it's better to give than receive as well.
In the same way that giving gifts is good for our personal wellbeing, corporate giving is good for business. Companies that engage in giving programs reap a wide variety of benefits leading to greater employee engagement, improved business performance and stronger relationships with their clients and customers. Here are six ways that giving back is good for business.
Employees want to feel good about their company. When employees lack an emotional connection to their job or don't have a positive connection with management, then morale takes a hit and the quality of work declines. When the quality of work suffers, your corporate level of success can decline.
When a company engages in programs that give back, this can create a better emotional bond between the employees and the company and management. Philanthropy programs demonstrate that the company cares about more than simply making a profit, and this message makes employees feel good about their place of employment.
Corporate giving efforts present the perfect opportunity for employees to learn new skills. Some of the new things employees can learn while giving back include valuable skills such as making new social and business connections, organizing and managing resources or people or building awareness for a cause through a more effective use of marketing and social media channels. Employees who put these skills to work while volunteering will naturally find ways to incorporate them into their daily work as well.
Corporate giving allows you to really get to know the community and provides you with an opportunity to build up empathy within the company. This was one of the principles of business encouraged by Steve Jobs, who stressed the importance of truly understanding the feelings of the customer. When you and your employees get out into the community, your efforts at giving back will allow you to create deeper and more meaningful connections with customers, and you will have a better grasp on how your corporation fits into and can strengthen the community.
Philanthropy solidifies company values, and these core values are not only what guides your overall corporate mission; they help strengthen bonds between the company and the employees as well as with customers and the community. When you target organizations that match your core corporate values, this just furthers the mission of your company, and this trickles down into every part of your day-to-day operations.
New skills, community engagement, and a new perspective certainly can help a business succeed, making giving back worth the effort. It is also important to remember that giving back is a lot of fun, too. Companies that volunteer or donate to the community rarely have any regrets about it, and once they start, they generally find they enjoy it and only want to give more.
In the same way that giving gifts is good for our personal wellbeing, corporate giving is good for business. Companies that engage in giving programs reap a wide variety of benefits leading to greater employee engagement, improved business performance and stronger relationships with their clients and customers. Here are six ways that giving back is good for business.
Employees want to feel good about their company. When employees lack an emotional connection to their job or don't have a positive connection with management, then morale takes a hit and the quality of work declines. When the quality of work suffers, your corporate level of success can decline.
When a company engages in programs that give back, this can create a better emotional bond between the employees and the company and management. Philanthropy programs demonstrate that the company cares about more than simply making a profit, and this message makes employees feel good about their place of employment.
Corporate giving efforts present the perfect opportunity for employees to learn new skills. Some of the new things employees can learn while giving back include valuable skills such as making new social and business connections, organizing and managing resources or people or building awareness for a cause through a more effective use of marketing and social media channels. Employees who put these skills to work while volunteering will naturally find ways to incorporate them into their daily work as well.
Corporate giving allows you to really get to know the community and provides you with an opportunity to build up empathy within the company. This was one of the principles of business encouraged by Steve Jobs, who stressed the importance of truly understanding the feelings of the customer. When you and your employees get out into the community, your efforts at giving back will allow you to create deeper and more meaningful connections with customers, and you will have a better grasp on how your corporation fits into and can strengthen the community.
Philanthropy solidifies company values, and these core values are not only what guides your overall corporate mission; they help strengthen bonds between the company and the employees as well as with customers and the community. When you target organizations that match your core corporate values, this just furthers the mission of your company, and this trickles down into every part of your day-to-day operations.
New skills, community engagement, and a new perspective certainly can help a business succeed, making giving back worth the effort. It is also important to remember that giving back is a lot of fun, too. Companies that volunteer or donate to the community rarely have any regrets about it, and once they start, they generally find they enjoy it and only want to give more.
About the Author:
Sebastian Troup likes writing about philantrophic solutions for businesses and non profit organizations. For further info about workplace giving programs, or to find some employee giving campaign ideas, please check out the Truist.com site today.
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