It used to be a simple decision for a consumer to choose which company to do business with. There were a lot fewer brands out there to pick from and customers would choose based on which company was closer to them or which one was in business the longest. But now, advances in transportation and communications have reduced the distance barrier, and consumers have learned that a lean start-up can bring a killer product to market in record time and compete head-to-head with century-old companies. The choice is not so simple anymore.
Nothing is constant in this world and this has made it challenging for businesses to stand out from the rest of the competition. However, it is not entirely unimaginable. One of the things that can make a business stand out in the eyes of the consumers is how they contribute in lifting the public spirit. Consumers like it when they see a company as a humanistic organization that does their part in making things better for the less fortunate.
Hence, cause marketing - the promotion of corporate philanthropy and volunteering programs - has become a valuable means of reaching and engaging customers the world over. But why does cause marketing matter to your customers?
Believe it or not, there are people out there who view businessmen as greedy and mean people taking money off of ordinary persons without any sign of concern towards that person. Another dismal reality is that there are a few business people whose crooked ways add more damage. This kind of thinking has led several consumers to believe that businesses exist only to make money and in return, do not trust them.
Showing signals of social responsibility by supporting a good cause helps in changing the mean and greedy businessman stereotype. When giant corporations have been victorious in showing people especially in their local communities that they do care, they don't appear as bad.
There is a good number out of your current customers that are interested in supporting a charity but many not have the financial capabilities to do so. Plenty of them may even have families and close friends who will be helped greatly by the charity so they look for other means to show their support.
Corporate giving programs allow you to help your customers help others. When you promote the fact that your company contributes time and resources to a cause they believe in, they can view their purchase of your products or services as a means of giving back while obtaining something of value they would have paid for anyway. Their purchase allows them a chance to be part of something bigger, and it gives them a compelling reason to choose your product over a competitor's.
To inform people about your giving projects, this should be included in your overall marketing plan. You will be surprised on how social consciousness can impact your marketing.
In so doing, you broaden the horizons of your customers, opening their eyes to opportunities to do good that they may not have come across on their own. There is a strong sense of gratitude created when the right person meets the right cause, and your company can be the catalyst for that meeting.
With this, the spotlight is shifted away from your company and unto the cause. You can get the support you needed for the cause and your customers feel happy that they have made a small contribution; it's a win-win situation for all.
Nothing is constant in this world and this has made it challenging for businesses to stand out from the rest of the competition. However, it is not entirely unimaginable. One of the things that can make a business stand out in the eyes of the consumers is how they contribute in lifting the public spirit. Consumers like it when they see a company as a humanistic organization that does their part in making things better for the less fortunate.
Hence, cause marketing - the promotion of corporate philanthropy and volunteering programs - has become a valuable means of reaching and engaging customers the world over. But why does cause marketing matter to your customers?
Believe it or not, there are people out there who view businessmen as greedy and mean people taking money off of ordinary persons without any sign of concern towards that person. Another dismal reality is that there are a few business people whose crooked ways add more damage. This kind of thinking has led several consumers to believe that businesses exist only to make money and in return, do not trust them.
Showing signals of social responsibility by supporting a good cause helps in changing the mean and greedy businessman stereotype. When giant corporations have been victorious in showing people especially in their local communities that they do care, they don't appear as bad.
There is a good number out of your current customers that are interested in supporting a charity but many not have the financial capabilities to do so. Plenty of them may even have families and close friends who will be helped greatly by the charity so they look for other means to show their support.
Corporate giving programs allow you to help your customers help others. When you promote the fact that your company contributes time and resources to a cause they believe in, they can view their purchase of your products or services as a means of giving back while obtaining something of value they would have paid for anyway. Their purchase allows them a chance to be part of something bigger, and it gives them a compelling reason to choose your product over a competitor's.
To inform people about your giving projects, this should be included in your overall marketing plan. You will be surprised on how social consciousness can impact your marketing.
In so doing, you broaden the horizons of your customers, opening their eyes to opportunities to do good that they may not have come across on their own. There is a strong sense of gratitude created when the right person meets the right cause, and your company can be the catalyst for that meeting.
With this, the spotlight is shifted away from your company and unto the cause. You can get the support you needed for the cause and your customers feel happy that they have made a small contribution; it's a win-win situation for all.
About the Author:
Sebastian Troup enjoys writing about philanthropic solutions for businesses and non profit organizations. To get further information about the importance of company charitable giving programs, or to discover the Top 5 employee giving campaign ideas, please check out the Truist.com website today.
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