Author John Maxwell, in his book, The 15 Invaluable Laws of Growth, talks about the Law of the Ladder. As a fitness professional, I see how this law is very important in helping other fitness professionals grow their businesses. Many times, I see trainers err by concentrating on things like new equipment or new certifications rather than working on their own business skills.
Often times, trainers spend most of their time working on their training skills (I did this too when I first started out). If you work for someone else and do not own your own business, this is fine. But if you are in business for yourself, you are making a mistake.
So, how can you sidestep this recipe for low pay, endless hours on the training floor, and missed moments with your family in life? You learn to apply the Law of the Ladder to your business. Assess where you have put most of your focus up until this point in your career? Has it been on improving your technical skills, your nutrition skills, your marketing, business development or leadership? Here are some ways for you to do that quickly.
Now consider the money you have spent during the past year on things like new gadgets and new training certificates. How does that compare with the amount of money you have invested in personal improvement and business knowledge? When you look at the hard data, which of these areas has earned you the most money?
If after you run this diagnostic on your business and the bottom line is not showing your business in the black, it will probably reveal more of an outward focus on your business meaning it was all about the products, features, and your own appearance compared to an inward one based on your development as a leader, marketer, and entrepreneur.
Decide not to change your trajectory. Think about how you can invest more in learning to be a great business owner. Think about how to grow personally and find some mastermind groups to join. This is a great way to increase your bottom line!
Often times, trainers spend most of their time working on their training skills (I did this too when I first started out). If you work for someone else and do not own your own business, this is fine. But if you are in business for yourself, you are making a mistake.
So, how can you sidestep this recipe for low pay, endless hours on the training floor, and missed moments with your family in life? You learn to apply the Law of the Ladder to your business. Assess where you have put most of your focus up until this point in your career? Has it been on improving your technical skills, your nutrition skills, your marketing, business development or leadership? Here are some ways for you to do that quickly.
Now consider the money you have spent during the past year on things like new gadgets and new training certificates. How does that compare with the amount of money you have invested in personal improvement and business knowledge? When you look at the hard data, which of these areas has earned you the most money?
If after you run this diagnostic on your business and the bottom line is not showing your business in the black, it will probably reveal more of an outward focus on your business meaning it was all about the products, features, and your own appearance compared to an inward one based on your development as a leader, marketer, and entrepreneur.
Decide not to change your trajectory. Think about how you can invest more in learning to be a great business owner. Think about how to grow personally and find some mastermind groups to join. This is a great way to increase your bottom line!
About the Author:
Author Vito La Fata is a business coach who is an expert in the area of marketing fitness. If you would like more information about make more money in fitness, contact his site for more information.
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