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Should You Start Using Video For Leadership Executive Coaching?

By Joshua Nelson


The growing dominance of video within the business landscape has come as a shocker for most people. This is especially the case in the context of leadership executive coaching. It's here that video is rapidly edging out presentation sides to claim the territory as its own. Admittedly, this has partly been fueled by the rise of millennials to become the major demographic in the workforce. However, this isn't the only reason why you should consider making video part of your training initiatives:

Accommodate More Learning Styles: Chances are that this is something you've previously struggled with when designing your training model. You should therefore be glad to know that video can deliver content in as many ways as you need to meet your audience's varying preferences. Combined with the ability to learn at different paces, this translates to higher levels of understanding among them.

Remote Learning: It often takes a great deal of coordination to get an entire staff community involved in training. This is particularly true for businesses that rely on remote expertise, plus those whose employees are spread across multiple locations. In such cases, the only way to distribute content and ensure everyone gets the same message is to use video. Simply put, it's the only platform that fits perfectly into an on-demand learning model.

Higher Engagement: Ever wondered why most search engines now prioritize video results? It's because the majority of searchers prefer to watch something than to read about it, and your employees are no exception. The medium attaches a human element to the content carried within, something that acts as an incentive for the audience to stay engaged. This in turn translates to a higher level of retention.

Save Money: As long as your videos are hosted online, your employees will be able to access them from anywhere, at any time, and on any device. This means that training will no longer come at the expense of standard business operations. Another significant cost benefit will come from the ability to re-use the material in future, thanks to the durable nature of video.

Versatile: Considering the fact that video can be produced in many different styles, it's hard to think of a concept that can't fit within the medium. It's just this kind of versatility that you could use to cover the scope of training throughout your organization. It will also help you take control of your programs by customizing content in accordance with your culture.

It's Measurable: As long as you use the right platform, video will help you understand your audience in depth. This is partly because of the enhanced availability of analytical tools, but mostly due to the extent to which video can be analyzed. Unlike text, the medium makes it possible to track course progress and engagement levels. No need to mention what you could do with the insights acquired here.

There is no doubt that video has become a powerful medium for workplace training. Its worth stressing that the utilization of this medium shouldn't be driven merely by the need to complement for whatever you're currently using. Instead, it should be about leveraging the full power of video to enrich the learning experience for everyone.




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